Blogging in terms of attracting new customers, providing up to date and interesting information as well as creating a hub of content that people are actually interested in. There are many benefits to having a well put together blog for your business, and we’re going to look into a few of the main ones in this article.
When it comes to your online marketing, you shouldn’t be solely focusing on gaining visibility through attention seeking methods – such as ‘sign up for discounts’ etc. Although methods that draw people in for a reward do have benefits on their own, this won’t establish a steady and effective relationship and won’t guarantee you repeat business.
What you should aim for is offering your customers a personal service, as well as a great end result. A successful blog can attract customers who have or haven’t used your services or products before, and create a lasting long term relationship.
Growing an interested audience will take time, as well as effort. By putting this effort in and gaining a steadily growing base of people interested in your blog, this will be more valuable to your business, as these people will be more likely to think of your business when they require a product or service that your business offers.
Another great thing about a business blog is that you can engage with your customers, or simply people who have taken an interest in what you have to say. In the online market, customers are empowered with choice, so customer service and relations has never been a more important factor.
Blogs give you the chance to tell stories, let people know what your business is getting up to, and most importantly allows you to communicate and discuss what you post about. Ensuring you regularly reply to comments and questions will show you are a business that is personable and interested in what customers have to say.
Traffic and SEO
As well as being a good lead to generate traffic, blogs help you by harnessing the benefits of links. The more linkable assets your site has, the more likely that people will want to link to your blog, the higher the chances of Google seeing you as an authority for what you are selling – this means traffic and this means great SEO (search engine optimisation) benefits.
Valuable content can attract links from other peoples sites, social networking sites as well as forums and discussions. These sorts of links can help bring in a good amount of relevant and targeted users, which can all convert into sales leads, as they are going out to people already interested.
Once you harness the power of effectively communicating with people who visit your blog through commenting, interacting and starting up discussions you can help establish a sense of community on your business blog. This can only be strengthened the bigger your base becomes. Well informed and happy customers are customers you can count on returning again.
Building Up Trust
Possibly the most important factor for a business is being seen as a trustworthy one. It is absolutely vital in generating leads and as well as encouraging visitors to buy from you. By offering interesting information and content, you help to create familiarity. As your blog grows with time, so will the bond of trust with those who are engaging with you.
So if you want your business to gain more attention and you want to keep your customers interested, then blogging is the answer. Keep your customers up to date with any new products or services you have to offer and just generally increase traffic to your website.